Sunday, August 28, 2005

Sex Sells.

Guess what this poster is promoting - an advertisement for a new company that designs sexy lingerie? A company promoting breast enhancement products?


English translation for this poster:
"My man doesn't need turtle eggs, because he knows they don't make him more potent."
This poster is part of a new campaign aimed at protecting endangered sea turtles in Mexico. Amazing how in this day and age, scantily clad women are used in such a manner simply because sex sells. Yes she has a solid body. But look at the proportion - picture of the model and the turtles that they are trying to protect.

Guess some things will never change. I just hope that when men ogle at her gorgeous body, they can spare five seconds to look away from her perfect body and look at what the poster is actually about and help protect the sea turtles.

Here's an interesting article 'Sex Sells - Using Sex in Advertising' about why women are used in advertising. Yes we already know the answer. It's because these ads are targetting the men. Are our men so shallow that we need to use scantily clad women to get their attention? Guess not all are but as long the majority is made up of men who need such ads to get their attention (and as long as there are women out there who are willing to be used as sex objects), such ads will continue.

In the meantime, those of us who are in constant contact with the young impressionable girls, have the task of undoing the damage done by such ads. And yes, eating disorder is a big issue among our teens, especially among the girls.

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